User Experience in the Digital Space, Case of OnlyFans

• Data from eMarketer shows that there are more than 3 billion users connected to digital platforms.

• KoMarketing shows that more than 46 percent of users leave the website due to a bad browsing experience.

• Good web design can reduce the number of complaints in a company.

The creator of OnlyFans has chosen to show her user experience and “problems” when opening an account on the platform.

The platforms Digital They have proven their importance to users around the world, who can access all kinds of offers to meet their needs, such as information, entertainment, education, entertainment and even consumption with supply and demand for goods and services.

More and more brands are being born into the digital sphere, partly due to the growth in the number of users in recent years; To see the impact of its growth, information from eMarketer in its study “Users of the World Social Network” shows that Number of people per month in social networks around the world In 2017, the number of users reached 2000480 million, a figure that by 2020 reached 3 thousand 230 million users, and it is expected that it will reach 3 thousand and 64 million users this year.

before that Millions of people have found digital platforms a good opportunity to increase their incomeWhether selling their work, content or time through streaming platforms, among countless other opportunities to explore, which have succeeded in attracting the attention of users to increase their income and even stay in these new jobs and professions, as can be on Youtube, Twitch, Only the fans.

Accounts on digital platforms can be created by almost anyone in the world who has access to the Internet, so digital fraud They are reality to which Internet users are frequently exposed; However, in order to avoid this kind of event (as much as possible), these apps have some security systems in place to avoid stories that might affect their image, even if they harm the user experience in the process.

a Content Creator at OnlyFans (the platform which according to its own data has over 1 million content creators and 85 million registered users) has chosen to display some of the The “most common problems” when opening an account on the platform, Narrated by the users themselves.

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• To verify that the account matches yours, the platform asks for a photo of you and your ID (front and back), but since it only offers two spaces to upload the file, you have to make some kind of collage to combine it.
• The platform does not accept all bank accounts for transacting, including BBVA and Banamex.
• Some content creators can’t find their money from subscriptions.

These problems are only from her experience as a woman, so she does not know if the same situation occurs in accounts managed by men.

“I get a lot of videos about it, is it a sign?” “The problem is with the account type, they don’t accept very basic accounts and they are usually accounts that don’t charge commissions or are very cheap”, “The problem is that you have to have $50 to be able to withdraw the money you made”, are some of the opinions in This connection that fuels the conversation about the difficulties that may arise along the way when it comes to Open a OnlyFans account.

Part of the truth lies in the lack of payment methods for thinking; However, the testimony shows that User Navigation Experience and OnlyFans Page Design It might get complicated for some people, being part of the problem and showing an opportunity for the brand to strengthen its system to improve the experience of its new and old users and thus continue to positively grow the platform.

Keeping in mind the importance of the virtual world in the current era, digital consumers have a plethora of platforms to choose from to develop their personal brand, create content or “simply” consume it; However, retention time on web pages or applications and even the arrival of new users may be at stake, if they do not provide a good browsing experience, which shows part of the importance of having a UX design professional. Responsible user interface to improve your experience on these platforms.

Design in the digital sphere directly affects the user’s permanence (Because according to KoMarketing research, more than 46 percent of web surfers abandon a website because they encounter poor design or content), but providing a good interface also provides an opportunity to reduce the rate of inconsistencies within your website. Translates to a better customer experience.

An example of this can be found when the computer security software company, McAfee, managed at the time to reduce support calls by 90 percent, that is Result of UI redesignwhile showing little about its ability to provide a good browsing experience.

To improve the navigation on a website, it is not enough to only worry about its aesthetics, but other elements must be taken into account, such as optimizing forms, facilitating their navigation to prevent users from getting lost, among other situations that a professional in UX/UI can improve.

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