EDP ​​raises awareness about climate emergency from space with astronauts – ProgAdvertising

EDP ​​reminds us of the urgent need to protect planet Earth, with “United for a Wonderful World” by Havas and Wavemaker as media agency

Six astronauts from different nationalities share their feelings when looking at planet Earth from the moon, highlighting the beauty of Earth

Eau de parfum It was presented to him A new institutional campaign aims to emphasize the importance of cooperation in the mission of protecting the planet and its resources, Who are facing one of the greatest challenges of our time: climate change.

The campaign is based on an ambitious story inspired by… The transformative experience of astronauts observing Earth from spaceKnown as the “panorama effect”.

Six astronauts from different nationalities share their feelings when looking at planet Earth from the moon, highlighting the beauty of Earth The need for cooperation to ensure its sustainability. Together they sing an ode to the planet to the tune of Louis Armstrong’s “What a Wonderful World”…

The campaign is inspired by the phrase of Portuguese writer José Saramago: “You have to leave the island to see the island.” Remember that we often take the sustainability of the planet for granted and that we need a fresh perspective to find solutions that collectively address the climate emergency. The campaign slogan is “United for a Great World.”

vera pinto pereira, Executive Director of EDPHighlights – The need to shift towards renewable energy sources The need for full cooperation between countries, governments, companies and families To protect the future of the planet.

Campaign created by Havas and produced by KryptonIt will be broadcast on TV and will be supported An additional five lots will showcase renewable ED projectsIn the countries where you operate.

The campaign is multimedia and global and will be broadcast in key markets such as Portugal, Spain and BrazilAs well as through international media such as the Financial Times, Euronews, Bloomberg, CNBC and others.

Media Agency: Wave maker
Production/3D: Lahuellafx

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Tags:
Astronauts, Campaign, Corporate Campaign, EDP, Climate Emergency, Havas, World, Wonderful World, New Perspective, Planet Earth, Advertising Program, UNITED, WAVEMAKER

Myrtle Frost

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