With more than 4,000 designs after two decades, The Doodles They have become one of the hallmarks of Google search engine. However, it started out as a “joke” in 1998 Larry Page And Sergey Brin From RSVP to Burning Man, one of America’s traditional festivals.
The founders of Google and the world – and other employees – will not be in charge of the company for seven days, but the burning man in Black Rock, Nevada, the artificial city.
Founded in 1986, the festival brings together many artistic expressions. Since its purpose is sharing, no cash transactions or trademarks are accepted. At the end of seven days, the helpers burned a wooden man – The The Burning Man – About 12 meters high.
Page and Brin commissioned a design Sample drawing by hand Something like graffiti in Spanish – for an outside company, which put the image The burning man Behind the second “O” of the word Google. In this way, the logo developed the abbreviation “OOO” in English Not in the office Or “out of the office.”
“It was a bit of a joke. It’s definitely developed a lot since then,” Jessica Yu, chair of the Google Doodle team, admitted in an interview. Time.
Doodles come to life
It took Google two years to repeat this experiment. However, now the process has been carried out locally. Designer Dennis Hwang redesigned the company’s logo on July 14, 2020, ahead of Bastille Day.
basically Marketing This seemed insane because it was against all policies that strengthen a brand. However, this work was well received, so Hwang was officially named “Doodler” and the designs continued to appear on the main page of the search engine, reaching over 4,000 designs.
Although in the beginning doodles They commemorated popular festivals, and today they represent many events and anniversaries. In addition, they are based on complexity. Today’s works, from the hard, stable design of the burning man Real video games Or short animated shorts.
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