Hong Kong's unprecedented initiative to boost tourism and business: 500,000 free airline tickets

Hong Kong’s Chief Executive John Lee speaks during the ‘Hello Hong Kong’ campaign to promote the city’s tourism on February 2, 2023 in Hong Kong, China. REUTERS/Tyrone Siu

Officers of Hong Kong Today announced a major campaign worth HK$2 billion (about US$254 million). To increase tourism, trade and investmentThis includes 500,000 flight tickets as a prize For visitors and residents of the city.

Hong Kong Financial Secretary Paul ChanHe revealed this Thursday that he believes in propaganda, baptism “Hello Hong Kong”It has managed to attract more than 200 business, cultural and tourism events.

The campaign was presented with dancers and neon lights at the city’s main convention center, Hong Kong Resumption of activity after three years of crisis and health restrictions due to the epidemic Covid.

John Lee adjusts his protective mask after a campaign event "Hello Hong Kong" on February 2, 2023 in Hong Kong, China to promote the city's tourism. REUTERS/Tyrone Siu

John Lee adjusts his protective mask after a ‘Hello Hong Kong’ campaign event to promote tourism to the city in Hong Kong, China, on February 2, 2023. REUTERS/Tyrone Siu

In addition to half a million free airline tickets, the administration will give tourists coupons to spend at more than 100 restaurants, hotels and other tourist attractions.

Officials did not specify how to qualify for the tickets, though they noted that the airlines involved would soon make announcements on when and how they would be distributed.

Officials from the city’s tourism, commerce and aviation departments and the Director General of the Airports Authority were present on the occasion. Fred Lambwho indicated that the campaign would begin on that day March 1 And last Six months.

Hong Kong, China, February 2, 2023. REUTERS/Tyrone Siu

According to government estimates, the free tickets will be approx 10% Those who came to the semi-autonomous city in that half year.

“Hong Kong is connected to mainland China and internationally, and there will be no restrictions on lockdowns, quarantines and enjoying the hustle and bustle of the city,” the Hong Kong leader said. John LeeDuring the presentation.

In his address to a packed audience, Chan announced that the government’s objective for the year was “”Free Hong Kong from the epidemicFocus on economic development and city development both globally and in mainland China.

Performers dance during the campaign "Hello Hong Kong" on February 2, 2023 in Hong Kong, China to promote the city's tourism. REUTERS/Tyrone Siu

Performers dance during the ‘Hello Hong Kong’ campaign to promote the city’s tourism on February 2, 2023 in Hong Kong, China. REUTERS/Tyrone Siu

Hong Kong’s economy shrank last year 3.5%One percent was worse than expected and according to the local press, A 4.2% Year-over-year in the fourth quarter of 2022.

However, experts quoted by the newspaper South China Morning Post Expect more than one hike 3% YoY to 2023, the city is returning to business as usual following the lifting of almost all Covid-related restrictions and improved consumer confidence.

Hong Kong’s chief executive will lead a team to attract foreign investors Saudi Arabia and United Arab EmiratesHe will present the financial center’s “strategic advantages and business opportunities” to political and business leaders in the Middle East.

(with information from EFE)

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