Alcoholic drinks | Alcoholic beverages: What brands of beer and spirits do Peruvians like the most? | beer | wine | Crystal | Pilsen | Cusco | Three crosses | Heineken | Alcoholic drinks | Economy

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If we see the list of the most consumed and preferred drinks, new players enter the picture. It is also among my favorites Pescano, For Loco, Flor de Cana and Pilsen Trujillo. Among those who consume the most, Three crosses Gets 3% of signals

We are a beer country and this is reflected in the study results,” says Jorge Rubinos, commercial director of consulting firm Arellano. In fact, the status achieved by the brands, he explains, is linked to the fact that breweries have begun to operate more aggressively in consumer spaces such as, for example, “Paw Thursdays” or “Friend’s Day”.

Meanwhile, in the case of piscos or so-called spirits, they have launched “ready-to-drink” drinks, Robinos adds. “I expected them to be more memorable, but it feels more like a brand, and the wine almost doesn't show up. I think that in the case of wine, even though we have a lot of local production and wine production, we are not working enough to develop a greater positioning or consumption today.“, he maintains.

As the consulting company explains, wine is not a category that has shapes like cans or six-packs like beer, which is a thing spirits Yes, they explored. “AndThe wine did not find its formula with accessible products, which is why it was not on the show. Moments of wine consumption are for celebrating or enjoying a meal, they can be located in other places of consumption, and this lack of location makes them less memorable. We have considered wine elite in many cases. The expert confirms.

In the meantime, exist Tres Cruces, a Heineken Peruvian brand, which has been refurbished since its purchase from the AJE Group. “Tres Cruces' work is already becoming more noticeable, and it seems to me that what it does to become known and consumed is redeemable. It has gained space for the consumer, this is the gateway and he has to keep climbing the positions to improve it consumption“And it reflects.

Are they also the brands that you would recommend the most and that you would miss if they disappeared? According to the report, Tabernero Cusqueña Johnny Walker, Pilsen and Queirolo are the brands that consumers recommend the most. Tres Cruces is a brand that has yet to achieve a higher recommendation rate.

While Cusqueña, Johny Walker and Pilsen are the brands that would be missed the most if they disappeared.

The executives and authorities met in a business meeting

Summit 1: Max Coloma, CEO of Gloria; Giuliana Gosotti, Brand Manager, Gloria; Eduardo Ferro, Director of Gloria Business Units; Daniela Renteria, Marketing Director at Gloria; Michelle Lora, Gloria's External Communications Assistant; Thalia Gutierrez, Head of External Communications at Gloria; Cristiano Sampaio, CEO of Gloria; Dieter Oslar, General Manager of Agricultural Industries at Gloria Peru; Israel Fernandez, Head of Corporate Relations at Gloria.

The executives and authorities met in a business meeting

Patricia Garcia, Deputy Commercial Director of Grupo El Comercio; Jorge López Durega, Chief Communications and Sustainability Officer at AJE Group; José Manuel Jurado, Commercial Director of El Comercio Group, and Erika Córdova, Marketing Director of Peru for AJE Group.

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The executives and authorities met in a business meeting

Julio Velarde, President of the Central Reserve Bank of Peru, and María Rosa Villalobos, Editor-in-Chief of Economia and Dia 1 in El Comercio.

The executives and authorities met in a business meeting

Martin Calderon, Director of External Communications for Pluspetrol; Carlos Lozada, Director of APOYO Comunicación; Fernando Birkmayr, journalist; and Mavilla Huertas, RPP group host.

The executives and authorities met in a business meeting

Enrique Pasquel, Director of Corporate Affairs at Credicorp, and Eva Arias, Chairman of the Board of Directors of Minera Poderosa.

The executives and authorities met in a business meeting

Ignacio Giménez Zapiola, General Manager of Grupo El Comercio; Daniel Zovato, President of Latam Asesoría Estratégica 360, and Juan Aurelio Arévalo, Press Director of Diario El Comercio.

The executives and authorities met in a business meeting

Pablo Fernandez, Director of Corporate Communications and Positioning at Intercorp, and Fernando Zavala, CEO of Intercorp.

The executives and authorities met in a business meeting

These photos are some of the ones that have stayed with us. This gentleman was very important because his company was the silver sponsor. I'll copy you to see if they help you. Mehdi Ben Maala, CEO of Engie.

The executives and authorities met in a business meeting

Jessica Luna, CEO of the Foreign Trade Association (ComexPerú), Santiago Rojas, Northern Regional Director and CAF Representative in Peru, and Ursula Vega, CEO of Claridad Strategic Training.