“Yes”, the slogan of the Catalan advisor who gains space after the defeat of the FdT and prevails in the campaign

One day after the start of the electoral campaign, the ruling party debated the campaign slogan. “Yes” was read on a screen last Friday while Antoni Gutiérrez Rubí explained what it was about this word with which he proposed to start the campaign. The Catalan advisor has already received approval from Alberto Fernandez and of Cristina Kirchner, so that in recent days it advanced in the presentation of the strategy with the other partners of the Front of All.

The first to receive the conceptual framework was Sergio Massa. The advisor works with the president of the Chamber of Deputies for years, although in Argentina landed in 2017. to advise Cristina Kirchner. The vice president accepted that for the general elections of November 14, Gutiérrez Rubí would be the one to carry out the strategy that the president also approved.

Many leaders are waiting for the graphic design of the campaign for these hours. The electoral fight began on September 30 but there is still no official slogan. “Yes” is the one proposed by Antoni Gutiérrez Rubí. In one of the presentations he made on Friday, October 1, he still did not have the colors of the Frente de Todos. The “Yes” was read on a screen with a violent background that at this time is finishing adjusting. Time runs because On October 10, the electoral campaign begins in the media.

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The slogan caused surprise among some leaders. “Isn’t it the Peronist and limited version of Macri’s ‘yes you can’?”asked a Buenos Aires citizen who will have to support the campaign in the territory in which they seek to deduct points from the electoral defeat of the PASO. Another recalled the slogan “Democracy Now Yes!” By Ricardo Alfonsín. Also mentioned was the movie “No” that talks about the 1988 Chilean referendum to end the dictatorship of Augusto Pinochet. The script talks about the importance of appropriating the word “Yes.”

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That is what the ruling party will seek to do: Show a positive proposal in front of the “No” that puts Together for Change. This was already seen this Tuesday in the discussion by the session of Deputies in which the opposition refused to give a quorum when dealing with the Front Labeling project to which were added texts for people on the street and measures related to the activity of viticulture.

Front Labeling: Together for Change does not give a quorum and the session in the Chamber of Deputies falls

The advisor followed the electoral fight towards the inmates alongside Massa but now he will go to the forefront of the campaign strategy. In 2018, it was Rubí who told the leader of the Renovador Front that he should position himself as an opponent of Mauricio Macri since the polls showed that the number of discontent with Cambiemos was increasing. At that time, the current head of the Chamber of Deputies had already re-established contacts with leaders such as Máximo Kirchner.


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Myrtle Frost

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