(CNN) — The owner and co-founder of sports drink giant Red Bull has died. Advertising Company Saturday. Dietrich Mateschitz began marketing the drink in Austria in 1987 Company.
“The overriding feeling right now is sadness,” Red Bull said in an email to employees across the company. “But sadness soon gives way to gratitude: Thank you for changing, touching, inspiring and making possible so many on a personal level. Let’s continue to join him with respect and love.
In addition to its flagship product, Red Bull is known for its aggressive marketing of extreme sports and events under the Madskits brand. Parachute jump Unprecedented in 2012 from the edge of space. It sponsors two teams Formula One.
“He is an incredibly visionary entrepreneur who has helped transform our sport and built the Red Bull brand that is known around the world,” Formula One CEO Stefano Dominicali said in a statement. Written report.
