A series of new features were introduced to the Meta on September 20 WhatsApp At your conference Talks in Mumbaiwhere they first launched flows, trade profile verification and payments in India.
On the one hand, Flows was introduced: so companies could offer more experiences, such as quickly choosing a seat on a train, ordering a meal or booking an appointment, all without leaving the chat. Through flows, companies will be able to offer complete menus and customizable forms that adapt to different needs. The flows will be available to businesses around the world through the WhatsApp Business platform in the coming weeks.
Also featured are verified profiles at companies:
“Businesses can now get meta verification, letting you know you’re talking with the right company. To sign up for Meta Verified, businesses must prove their authenticity to Meta and in return receive a verified account badge, enhanced account assistance, and phishing protection “For businesses interested in signing up, Meta Verified will include additional premium features, such as the ability to create a personalized WhatsApp page that’s easy to discover through web search and cross-device support so employees can answer customer questions. “We’ll start testing Meta Verified soon with small businesses using WhatsApp Business before it is made available to all businesses on the WhatsApp Business platform in the future.”
And finally payments in India:
“Starting today, people in India can add items to their cart and send a payment using any method they want: UPI supported apps, debit and credit cards, or other options. We are excited to work with partners Razorpay and PayU to make payments as easy as sending a message.” “
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