Mexico City /
Large companies are adapting to the new times, Toys, one of the areas where society has experienced new rules and many changes, trying to avoid any controversy and gender discrimination, so Hasbro The brand was renamed Mr. Potato Head.
‘Mr. Potato‘Is one of the company’s flagship toys, the brand will be renamed for over 70 years and, according to the company’s announcement, will only be called that from now on. ‘Potato head‘, Destroys ‘Mr’ or ‘Lord’.
Grab that dot – your main spud, MR. Potato Head Goes Nowhere! It was announced today that Potato Head is dropping the brand name & logo ‘MR’. I am proud to confirm that MR. & Mrs. Potato Head went nowhere, MR. & Mrs. Potato Head pic.twitter.com/6I84KrxOLQ
– Hasbro (as Hasbro) February 25, 2021
The toys will be headed by Mr. and Mrs. Potato, Brand and logo only ‘Mr. ‘, It is gender neutral.
“Culture has evolved. Children can express their own experiences. With ‘Mr’ controlling the way the brand is today and ‘Ms.’ When it comes to both gender identity and family structure, ”he said Kimberly Boyd, Senior Vice President of Global Brands Hasbro A fast company.
This change is due Hasbro Seeks to remove traditional gender norms and be more inclusive, Children are unable to limit their freedom.