Cookies are files created by websites. They store browsing data, for example, pages that do not close users’ session, can remember their preferences and provide relevant content based on their location with other points.
There are two types of cookies: Own cookies Each website is accessible and displays in the address bar; And this Third party cookies, Creates other pages that contain a portion of the content that the person sees on the visited site Ads or pictures.
In this sense, As part of its plan to remove third-party cookies by 2022, Google has promised not to add advertising “back doors” to its Google Chrome browser (even for the company’s own use).
The tech company is working on a map to obsolete third-party cookies next year in its Chrome browser. Thus, You want to make web browsing safer, Provide more precise “cookie” controls for users, mitigating ad tracking techniques.
Vice President and General Manager of Advertising at Google, Jerry Dishler, Google has ruled that the game is subject to different rules than external advertisers, Their access to user data and ad customization will be limited.
“We will use the new API (Application Programming Interface) Privacy for our own advertising and measurement products, like everyone else’s, we will not create backdoor for ourselves, “Dishler said at an event last Thursday, according to Digitized by Google.
In March of this year, Mountain View, California outlined its plans to promote “one more private network” and promised not to create alternative identifiers to monitor users browsing the network and not to use them in its products.
Therefore, your digital products will be powered by APIs that protect privacy by blocking personal tracking, while at the same time providing profit to advertisers and publishers.. The company sees it as an excellent alternative to monitoring the progress of integration, anonymization and processing on the device based on personal identifiers.
This is part of the Google project Privacy Sandbox For Chrome trying to replace third-party cookies with other elements, in order to strengthen user privacy. The initiative for interest-based digital advertising is based on the idea that data obtained from groups of like-minded individuals may change personal identities.
To achieve this, they relied on partnership learning technology for partners (FLoC, Proposes a new way for companies to reach individuals with relevant content and ads by bringing together such large groups of enthusiasts. This approach effectively hides people “out of the crowd” and uses device processing to keep the user’s web history private in the browser.
On the other hand, it also includes plans for marketers to create and implement their own audience without the need for third-party cookies. In this sense, Chrome has released a new project FLEDGE This expands on the previous Chrome initiative Turtletov It allows you to use a trusted server, which is designed to store information about campaign offers and budgets.
Chrome wants to make FLEDGE available for testing later this year, with advertising technology companies having the opportunity to try using the API with a server of their choice.
(With portal information)