Columbia | Meta Day 2023, a training space for small and medium businesses

The impact of information and communication technology

Meta returns with face-to-face training. Next Thursday, March 2 in Agora Bogotá, Meta Day Colombia 2023 will take place, a training day for the promotion of Colombian SMEs in digital tools such as augmented reality and messaging.

Meta Day will take place in the morning and afternoon. The first period is from 9:00 AM to 12:30 PM, and the second period is from 2:00 PM to 5:30 PM Both sessions will present the same content.

The training session will focus on how to create creative content with augmented reality (AR) effects on the free Meta Spark platform for Facebook and Instagram and apply it to business.

In addition, it will include a conversation with Meta Spark certified Colombian content creators, Naza Carrero and Daniel Murcia, who will share their experience with this technology to connect with audiences.

SMEs will also receive a module on digital marketing on Facebook, Instagram and WhatsApp Business, and will engage in conversations on the use of these tools with companies such as Wompi (Bancolombia), Alpina, Claro Empresas and Bavaria.

Colombia is among the five countries in the region with the highest number of Meta Spark creators. This speaks to the great interest in this technology that opens up new paths in various industries,” says Arantxa Guillen, Director of Public Policy Programs at Meta for Latin America.

He adds that this will be a space to learn about the experiences that are being developed around the world, and a door for similar new initiatives in the country.

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People interested in participating in the training can register at no cost through

Myrtle Frost

"Reader. Evil problem solver. Typical analyst. Unapologetic internet ninja."

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