Apple’s biggest flop is the so-called iPhone 14 Plus

The Apple iPhone 14 lineup has been spotted at the Apple Store in Japan (14 Plus, 14 Pro and 14 Pro Max). Photo: Light Rocket via Stanislav Kogiku/Sofa Images/Getty Images.

Obviously, Manjana iPhone 14 Plus is “seriously” concerned about the sales results of the non-Pro 6.7-inch variant. iPhone 14 line. As a result, the company he runs Tim Cook It is considering ways to restructure it iPhone range For next year.

Apple is not satisfied with the company’s sales figures iPhone 12 mini and the iPhone 13 Mini, so it decided to offer a “non-Pro” version of its phone with a larger screen by 2022. Called the iPhone 14 Plus, the device was given a nostalgic last name as it harkened back to the good old days when Apple offered phones with “big screens” like the iPhone 6 Plus. In late 2017, Apple adopted the “Plus” brand name for the iPhone 8 Plus.

For those who don’t need all the trappings of the iPhone 14 Pro Max like the dynamic island, 48MP wide camera, telephoto lens, A16 Bionic SoC, always-on display, the iPhone 14 Plus is a good buy. : It sports a 6.7-inch OLED display with a resolution of 1274 x 2778 and is powered by a powerful 5nm A15 Bionic chipset.

But the real strong point of the iPhone 14 Plus is its battery. Its massive size, 4,325 mAh, is the largest ever put into an iPhone (slightly larger than the iPhone 14 Pro Max). Apple expected consumers to be more interested in this model. But step, not so Digits.

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iPhone 14 Plus.  REUTERS/Carlos Barria

iPhone 14 Plus. REUTERS/Carlos Barria

iPhone 14 Plus maker’s revenue declines

Contract manufacturer Pegatron, one of the companies Apple uses to assemble iPhones, reported a 28.3% year-over-year decline in November revenue and 13.9% less than October, the outlet noted. This is partly to blame for weak demand for the iPhone 14 Plus.

The iPhone 14 Plus starts at $899, but this model won’t go on sale on September 16 like the rest of the iPhone 14 series. The iPhone 14 Plus was not released until October 7 due to issues with the supply chain. That means it hasn’t been noticed by consumers in the early days of the 2022 iPhone launch.

Pegatron’s results last month may have been affected by a weak global economy as inflation kicked in, leaving consumers with less money in their wallets to pay for high-end flagship phones. With a redesign planned for the iPhone 15 series next year, some experts believe that Apple may ditch the “Plus” model in 2023, although we believe the company will bring it back next year.

We see the iPhone 14 Pro Max replaced by the iPhone 15 Ultra and the specs you’d expect to see on an iPhone with that name. One thing we might see on the iPhone 15 Plus in 2023 is the Dynamic Island, which is only offered on the iPhone 14 Pro models this year. The format changing announcements system will change the top in non-pro categories next year.

Apple will change strategy with iPhone 15

Japanese brokerage Nomura said earlier this month that in addition to the dynamic island, the iPhone 15 and iPhone 15 Plus will feature the same 48MP camera sensor found on this year’s Pro models. Apple is balancing demand for the iPhone 15 lineup between Pro and non-Pro models. This year, Apple has widened the specification gap between the two tiers by equipping non-Pro phones with last year’s 5nm A15 Bionic chip. The iPhone 14 Pro series has a 4nm A16 Bionic SoC.

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By widening the gap between the iPhone 14 Pro and non-Pro models, Apple has seen a major shift in iPhone buying habits. Last year, the iPhone 13 Pro series accounted for 51% of iPhone 13 demand. This year, iPhone 14 Pro models accounted for 64% of demand for the iPhone 14. Trying to get consumers to buy more. With expensive Pro models, Apple is looking to boost its revenue with the iPhone.

But balancing demand between Pro and non-Pro units next year will ease pressure on Apple’s supply chain. It could also be a sign that Apple plans to raise iPhone prices in 2023. Prices have remained stable in recent years and the redesign and generally higher prices for the iPhone 15 series mean Apple isn’t forced to push. Consumers will buy the more expensive Pro model next year.

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Misty Tate

"Freelance twitter advocate. Hardcore food nerd. Avid writer. Infuriatingly humble problem solver."

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