YouTube is about to launch a tough crackdown on users of ad blockers.
The information was released last month Network light Enables pop-ups to warn against using ad-blocking tools. But now he has gone a step further and taken action.
The revised notice says an ad blocker has been detected, but warns that the video player will stop working after three video streams if YouTube allows ads or disables the ad blocker entirely.
Alternatively, YouTube says, users can go ad-free by opting in YouTube PremiumIt costs $12 per month or $120 per year.
In a widely circulated statement, YouTube confirmed it was conducting a “small global experiment” asking users to adjust their ad blocker settings or sign up for the streaming platform’s premium tier.
If anyone who received the notification is not using an ad blocker, please click the “Report a problem” link below.
At the heart of YouTube’s operation are in-stream ads. In fact, their announcement also states that “ads allow YouTube to be free for billions of users around the world.”
Android Commission, which First reported He pointed to how the Google-owned company last year forced the popular third-party app YouTube Vanset to shut down the ad-blocker, which could be the start of a wider crackdown on users.
YouTube Vanced acts as a modified version of the original YouTube app, offering features including an ad-free background. The company behind the app was forced to stop developing and distributing the software.
YouTube is constantly adjusting the way it serves ads, including length and skippability. Last month, unavoidable TV spots lasted 30 seconds, twice the usual length. Ads are more likely to appear with content that has proven to be popular on the platform.
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