What Shakira is billing for the success of her new song

Shakira turned heart into income in record time. Within a week of its launch with Bizarrup, a song dedicated to her former partner, footballer Gerard Piqué, the work had a huge cultural impact, playing out through memes and parodies, as well as radio and digital. channels. To date, it is the biggest debut in Spanish music history.

YouTube and Spotify pay roughly 0.0069 and 0.037 cents for each reproduction, respectively, according to marketing consultancy Findasense, which analyzed the song’s success. If one considers that this “filth” has exceeded 84 million views, increasing every hour at the rate of one or two million, then the money received from it is by no means insignificant.

In addition, the song’s success “splashed” Gerard Pique, who was criticized in the song’s lyrics for his current relationship with Clara Xia. The former footballer, who co-manages the King’s League seven-a-side with the influential Ibai Llanos, received sponsorship from watch brand Casio, an unexpected beneficiary of the controversy after being infamously mentioned by Shakira. Renault car brand Twingo.

The company, which wrote the analysis, estimated that Shakira’s last song and the equally popular “Monotonia” and “I Wish You” earned the singer about $19,747 per minute.

Other companies such as Netflix, Jeep, Burger King, Prime Video and Disney Plus are also estimated to have benefited from the controversy; Because by mentioning the song on their social media they would have saved about $8,000 in advertising.

These returns for Shakira draw attention to the framework of the process followed by the Spanish Treasury against the Colombian for tax fraud of around 14.5 million dollars. Clearly a heavy thing.