The media empire of Prince Harry and Megan Markle is expanding with the Spotify podcast deal

Spotify (Spot) The exclusive partnership with Archwell Audio, the new, audio-first production company founded by The Duke and Duchess of Sussex, was announced on Tuesday.

This agreement allows couples to grow their streaming and media footprint. This is their latest investment Announced In January they stepped down from their roles as senior members of the British royal family and became “financially independent”. In September, Harry and Megan Signed Multi-year production contract with Netflix. And the cloud Described Documentary on “Elephants” at Disney +.

For Spatify, a music streaming utility that creates a podcast empire with big acquisitions and exclusive content from big names, this deal confirms its reputation as a place for valuable audio content. Kim Kardashian West Signed An exclusive deal with Spotify in June. Michael Obama made his debut “Michael Obama Podcast” On Spotify in July. “The Joe Rogan Experience,” One of the most popular podcasts in the world, now exclusive to Spotify.

The partnership brings exclusive content from two top celebrities to serve and grow Spotify’s global audience of 320 million monthly active users. In a press release on Tuesday, the two said they would “host and produce community-generated podcasts with shared experience, descriptions and values.”

Arkwell Audio’s multi-year partnership with Spotify includes several projects, some hosted and produced by the Duke and Duchess. The holiday special they offer will be released later this month. Their first series is set to debut next year. All programs are exclusively available on Spotify.

“What we like about podcasting is that it reminds us all to take a moment, really listen, and connect with each other without distraction,” the Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time than this, because when we listen to each other, when we listen to each other’s stories, we are reminded of how close we all are to each other.”

Dan Astroff, Spotify’s Chief Content and Advertising Business Officer Told CNN Business Last year the company planned to offer additional exclusions as a way to attract customers from other podcast sites.

“The Duke and Duchess of Sussex may live in California, but the power of their voices lies in being citizens of the world,” Astroff said in a statement Tuesday. “The fact that they embrace the extraordinary ability of podcasts on Spotfire, while at the same time seeking to raise fewer voices, is a testament to their appreciation for the ability of audio storytelling.”