• Ana Milan, Tania Llasera and Jaime Astrain invite their fans to discover the secrets of their own homes in the three Samsung Homies microprograms
• These three television characters will also present their Samsung televisions in a series that can be followed on Neox and the Atresplayer streaming platform.
We know what they do and how they dress. We also meet their pets or their favorite restaurants, and now we will also know what their life is like at home. This is the proposal of Samsung Homies, a miniseries of three programs starring cultural and television stars such as Ana Milan, Tania Llasera and Jaime Astrain.
Samsung thus inaugurates a new television format in which it will promote its Lifestyle TV range, within a content proposal developed by Atresmedia. Through Samsung Homies, fans will be able to see first-hand what the life of their favorite television characters is like from a more intimate and exclusive point of view, as well as discover aspects of their daily lives through relaxed talks with a casual tone.
“The television continues to be one of the nerve centers of life at home and an important meeting point for family life. In front of him, we spend many moments, alone or accompanied by family and friends. Moments that have become even more important in a year in which we have had to spend much more time indoors “ has explained Esther Morell, Creative & Social Mk Manager of Samsung Iberia.
Samsung Homies can be enjoyed on Atresplayer from March 19 and will continue on Neox for the next three days, in addition to the broadcast of a summary piece in a fixed space on Antena 3. The Frame, The Serif and The TVs Sero will be presented by the three influencers selected by Samsung as part of the content of the program, so that viewers will also be able to discover their main functionalities and characteristics.
“The three protagonists of Samsung Homies have been chosen because they fit perfectly with the spirit of our Lifestyle televisions, in addition to their professionalism and their television recognition by the public.”, Esther Morell pointed out.
In addition to its broadcast on television and in streaming, the contents of Samsung Homies will be promoted from the social networks of Ana Milan, Tania Llasera and Jaime Astrain, as well as from the different @SamsungEspana accounts on digital platforms.