Roca Rey launches a “Bowie” image and a virtual space for its followers

Madrid, Jul 13 (EFE) .- The Peruvian bullfighter Andrés Roca Rey, in his involvement in bringing bullfighting to the youngest, has decided to renew his corporate image in social networks a la “Bowie” and has launched a virtual space for his followers with whom he will maintain direct contact through his official website.
The new identity in networks, created and conceptualized by the French artist and illustrator Jerome Pradet, is an image of the bullfighter on a pink background and a lightning bolt crossing his face, “which is reminiscent of the iconic image of David Bowie”, says the Roca Rey’s communication office in a statement.
“Bowie was a unique, transgressive and innovative character. That is why I wanted to make a wink to that image that reminds me so much of the personality of a maximum figure of bullfighting who meets all the conditions of a rock star”, says Pradet in the note.
The work will range from the posters of each of his runs such as stationery, the image on the web, social networks and a series of personalized objects that his followers can get during the season.
Along with the presentation of the new corporate identity, the new “Club Roca Rey” will be launched in the coming days, a virtual space within its website (www.rocarey.info) that will sometimes become a physical space to meet and have first-hand the best experiences with your idol.
In each city where Roca Rey toree will have a presence the poster that, together with the QR code that it will contain and that can be scanned, will take the fan to various contests and raffles where they will get from experiences with the right-hander to unique objects used that same afternoon or the items created from the new corporate image.
The social networks of the right-hander will be one of the essential channels to participate and follow the news, a commitment to the youth and their communication with them, updating the channels and the fresh, but always respectful image of the bullfighter.