Porcellanosa integrates its new space into the Metaverse!

Decentraland is a global community of users who share a virtual world, which can be accessed from different devices such as mobile phones, tablets or virtual reality goggles.

Porcelanosa Ceramics is immersed in the metaverse with the goal of adapting to new groundbreaking proposals and remaining a leader in creating design spaces.

Decentraland is the platform where porcelain Introduced with your projects. It represents a global community of users who share the virtual world, which can be accessed from different devices such as mobile phones, tablets or virtual reality goggles.

Porcelanosa is located in the space of the metaverse, by recreating the emblematic Commodore Criterion Building in Manhattan. In it, users will be able to find news from different companies, events with professionals, product information and access the group’s website. Around the building, the company’s yellow car and representative billboard are placed, in order to enhance the company’s distinctive image.

Given that new generations make up the majority of users of the metaverse, Porcelanosa places among its goals the task of raising awareness about the importance of betting on sustainable behavior and commitment to the environment.

The Spanish company joins the big companies that are already part of this digital world such as Netflix, Balenciaga or Porche.