LenovoIn collaboration with Fantastica Lenovo Coffee Launchan initiative designed to meet the growing need for spaces suitable for remote and hybrid work in Colombia.
AgencyBased on deep consumer knowledge, This strategy was developed to provide employees with an ideal environment to perform their tasks outside the office.The concept focused on creating a space that precisely covers all the needs of employees, ensuring that they always feel supported by the brand through its technological tools.
To ensure the excellence of “Lenovo Coffee”As a first step, more than a thousand cafes and establishments were identified and ranked by Wi-Fi quality, food cost and noise level, making it easier to choose the ideal workspaces.
The brand later stated: “They have designed an environment that focuses on the real needs of those who work remotely. Comfortable, visually appealing workspaces, and above all, equipped with all the tools necessary to achieve your goals in an innovative way. An experience they will want to repeat.”
At Lenovo Café, users can work, enjoy good coffee and at the same time explore and purchase branded products.This initiative also reinforced Lenovo's strategy to move from traditional retail sales to outlets in cafes and co-working spaces.
