As Ponferradagoy advanced, IKEA will arrive soon to Ponferrada with a new format dedicated to personalized sales. With the goal of being closer to the Ponferradina population and become more and more accessible, IKEA plans to open this planning and design point in mid-November.
Located in a place of more than 75 square meters on the ground floor of the El Rosal Shopping Center, will have a initial staff of five employees. Customers who come to this space will be able to design personalized projects for all the rooms in their home together with experts from IKEA. In addition, they will be able to receive assistance to make online purchases or contract the collection, transport and assembly services.
The design point will be open to the public from Monday to Saturday with a schedule of 10 to 22 hours.
“And IKEA We are delighted to open this new space in Ponferrada that will allow us to be much closer to our clients, with a format that facilitates a much more personalized sale. This design and planning space allows us to be much closer to the town of Ponferrada and to be more accessible. For us it is always a joy to share our passion, our passion for design, decoration and life at home ”, he says. Eduardo Diaz, store manager IKEA in Asturias and who will also direct this new space.
A closer and more accessible IKEA
This new opening in Ponferrada is part of IKEA’s firm commitment to accessibility, on which it has been focusing its business and diversification plans, with the launch in recent years of different formats that allow you to reach new areas and, therefore, reach more consumers and be closer to them in a much more functional and specialized way.
Currently the company only has in our country six different formats of points of contact and / or sales that add up to more than 100 different locations:
- 16 of its large traditional stores;
- 34 planning and design centers, also known as IKEA Diseña;
- 60 merchandise delivery points – Pick-Up Points – in own warehouses or those managed by its service providers;
- An urban store in the center of Madrid, on Goya Street, and a recently opened suburban store in Las Rozas (Madrid);
- Establishments with a temporary character called Pop-Up Store
- And two Planning Studio centers in Catalonia
It is a living “map” that is expanding. In addition, IKEA has an important online order distribution center in Valls (Tarragona) that covers orders and stores in Spain, Portugal and the south of France.