wine spacethe place that created it Interprofessional Spanish Wine (OIVE) for bringing wine to all audiences in a fun, simple and casual way, and has been awarded the Bronze Medal at better! N foodFood Marketing Awards held annually by IPMARK and DARetail magazines together with Feria Alimentaria.
The award, received in the Best Brand Experience and Activation category, is a recognition of the strategy and work that OIVE is doing, together with the agencies MKTG and Binocular Room, to bring the wine category closer to a younger audience, making it more dynamic and updating the image of wine.
The proposal, created by Interprofessional del Vino (OIVE), brought together more than 5,000 people, in a place created to live unique experiences around Spanish wines.
Espacio Vino opened its doors in Madrid in May-November 2022 and was visited by more than 5,000 people, who enjoyed a wide range of multi-sensory experiences around wine.
The activities sought to appeal to both wine lovers and all those who simply wanted to have fun, experiment and enjoy the best wines, always in moderation. For this, he had a program with very diverse contents and experiences: creative workshops, monologues, tastings, concerts such as Marlena, Bely Basarte, Paula Mattheus or La Habitacin Roja, meetings with well-known faces about wines such as Manel Fuentes, Ainhoa Arbizu or Nico Abad Or Jose Corbacho.
In this version of Best! N Food 2023, the list of winners consists of 62 awards (15 Gold, 22 Silver and 25 Bronze), selected from a short list of 243 items. The award ceremony will take place on April 27.
