Ziggi’s Coffee is seeking to drive customer engagement during the peak trading period with the launch of its December Dash Sweepstakes, a nationwide promotion running in the United States from 12 to 31 December 2025. The campaign aims to increase footfall across the brand’s stores while offering customers an opportunity to win free drinks throughout 2026. Alongside the promotion, the company has rolled out a seasonal drink lineup intended to capture festive demand and reinforce its position within the highly competitive specialty coffee market.
How the Sweepstakes Works
Under the sweepstakes programme, guests who use their Ziggi’s Rewards accounts when making purchases—whether in-store, online or via the company’s mobile ordering platform—will earn one entry per transaction. The business notes that higher visit frequency will translate to a greater number of entries, though third-party delivery orders are excluded from eligibility. Customers who do not yet have a Rewards account must create one to participate, a requirement expected to support sign-ups for the company’s loyalty ecosystem. An online enrolment link is provided directly through the brand.
A winner will be selected at each Ziggi’s Coffee location, with the prize comprising one free small drink of up to 16 ounces each week for all 52 weeks of 2026. While the promotion is designed to reward customer purchases, the company emphasises that no purchase is necessary to enter or win, in accordance with U.S. sweepstakes regulations. An alternative method of entry is available for participants who prefer not to make a purchase. To qualify, entrants must be at least 16 years of age and U.S. residents in states where the company operates. The sweepstakes is void in New York, Rhode Island and areas where such promotions are prohibited.
Full terms and conditions have been published on the company’s official website. The sweepstakes forms part of Ziggi’s Coffee’s broader end-of-year marketing efforts, which typically include new seasonal product offerings aimed at increasing visit frequency during a period of heightened consumer activity.
Seasonal Drinks Introduced for Winter Trading
In conjunction with the promotional campaign, Ziggi’s Coffee has unveiled its 2025 Holiday Drink Lineup, available through 12 January 2026. The collection features five limited-time beverages designed to appeal to festive tastes and deliver variety across hot, iced, blended and sparkling formats.
Among the featured drinks is the Candy Cane Crunch, a blend of espresso, milk and peppermint bark flavour, topped with whipped cream and crushed candy cane pieces. Available in hot, iced and blended versions, it offers flexibility for consumers across varying U.S. climates during the winter season.
The Eggnog Latte returns as a seasonal classic, combining real eggnog with espresso and a light sprinkle of nutmeg. The drink can also be served hot, iced or blended, sustaining its appeal to customers looking for familiar festive flavours.
Expanded Offerings Beyond Traditional Coffee
Ziggi’s Coffee has broadened its selection with Sleighin’ Dirty, a festive interpretation of the growing Dirty Soda trend. This drink mixes Dr Pepper with cinnamon flavour and creamy eggnog, topped with nutmeg, and may be ordered iced, frozen or floated. The addition reflects the company’s strategy to go beyond strictly coffee-based beverages and attract a diverse range of customers.
For those seeking a spiced alternative, the Chai-Nog blends CharlieJoe Chai with real eggnog and nutmeg. Available hot, iced or blended, the beverage is positioned as a comforting option for colder winter days.
Completing the lineup is Sparkle and Spice, a visually eye-catching drink crafted with cinnamon, orange and pomegranate syrups, enhanced with shimmering edible glitter. It may be prepared as a Dirty Soda, Energy Infusion or Sparkling Soda, showcasing Ziggi’s intention to appeal through novelty and customisation. Additional drinks may be “glittered” upon request while supplies last.
A Combined Push for Year-End Momentum
Together, the sweepstakes initiative and seasonal drink range form a coordinated commercial strategy aimed at strengthening customer loyalty and generating incremental sales during the crucial final weeks of the year. With competition intensifying across the U.S. coffee sector, Ziggi’s Coffee is relying on festive flavours, promotional incentives and expanded beverage options to secure a robust year-end performance and build momentum heading into 2026.
