Have you ever wondered why most shopping malls have little or no window displays? This feature is intentionally designed to encourage visitors to buy more.
Report from CNN in Spanish He explains that the birth of Main Street in 1956 in Colorado marked the beginning of the era of “windowless” shopping malls, a trend that continues today.
“It was a smart strategy, and the small details of the layout, from the design of shoeboxes to plant pots, were carefully thought out. These were cost-saving measures for shopping center operators, but also designed to encourage customers to spend freely. The unnaturally bright artificial lighting was intended It created an atmosphere of constant daylight and in this way, visitors stayed longer than expected and spent more than they would have liked,” the CNN article notes.
According to experts consulted by CNN, this design has also inspired other types of establishments, such as supermarkets, which are designed to focus attention on the products.
In addition, they allow small spaces to be optimized to highlight product shelves and bars, maximizing the use of available space.
Another important feature is their functionality. Generally, these places have everything you need: dining halls, bathrooms, areas for children and pets, creating a “separate world” where there is no need for the outside.
Although many architects have introduced innovative designs, this type of layout is still prevalent and a trend in commercial spaces.
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