Toblerone Chocolate can no longer use the iconic image of Mount Matterhorn in its logo

A tourist takes a photo of Mount Cervino next to Toblerone (Reuters)

The image of Mount Cervino will soon disappear from the packaging of chocolate bars Toblerone Because the American owner The brand moves part of its production outside of Switzerland.

Swiss newspaper Argaur Jaitung Mondelez International, maker of the triangular candy, is changing the design of the mountain depicted on the cardboard wrapper. Does not violate Swiss law.

Mondelez revealed last year that it plans to move part of its Toblerone production to the Slovak capital. Bratislava. The company is changing the packaging design Also common mountain Instead of popular MatterhornThe newspaper reported.

Mountain on the packaging of the famous chocolate (Reuters).

“The packaging redesign introduces a streamlined, modernized mountain logo that is consistent with the geometric and triangular aesthetic,” said a Mondelez spokesperson. Argaur Jaitung. Toblerone packaging will now read “Established in Switzerland” instead of “From Switzerland”.

Under a Swiss law passed in 2017, national emblems and Swiss crosses are not allowed on product packaging. Do not meet Swiss criteria.

Food products that use Switzerland’s national symbols or say “made in Switzerland” are the minimum 80% 100% for product raw materials and milk and milk products from Switzerland. Essential work to produce a Swiss-made product must also take place in Switzerland. Exceptions are made for non-Switzerland raw materials such as cocoa.

Owns the Mondelez brand (Reuters).

Last year, the company announced that Toblerone would no longer be made exclusively in Switzerland, meaning the product could no longer be described as “Swiss milk chocolate”.

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Toblerone has been manufactured for over a century Berncapital of Switzerland, and from there it distributes worldwide, but soon it will also have a production plant in the Slovak capital of Bratislava.

Mondelez promised to keep its plant BernIt has made substantial investments over the past five years and plans additional projects to increase production capacity for chocolate mass and nougat, according to Swiss press.

Relatives Theodor Tobler and Emil Baumann Inventors 1908 Del Toblerone, also known as Italian honey and almond nougat, is a name combining the former and the surname “Torone”.

with them 4,478 meters highMatterhorn is 12th highest mountain in Europe And its beak appears on the brand’s packaging, highlighting its Swiss ownership.

(with information from EFE)

Continue reading:

Memes, mystery and chocolate: why Toblerone changed its traditional shape

Esmond Harmon

"Entrepreneur. Social media advocate. Amateur travel guru. Freelance introvert. Thinker."

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