New iPads: Follow Apple's launch event here

Apple's first event took place at 9:00 a.m. Colombian time and was broadcast on the company's official YouTube channel. The presentation was held at the tech company's main headquarters in Cupertino. Tech leaders presented their iPad Air, iPad Pro models and their new designs in keyboard and Apple Pencil accessories.

In 2023, Apple released no new iPad designs, the only clean year since the product arrived in 2010. So, there were high expectations for Apple tablets.

The company's CEO Tim Cook said at the presentation of the new designs, “With new iPads, the introduction of the powerful M4 chip, big updates to Final Cut Pro and Logic Pro, it's a really big day. Since the introduction of the iPad. From consumers to professionals, the iPad allows people to take their ideas to new levels.

Along with the iPad Pro, Apple introduced a new Magic Keyboard. It has an array of features and is available in two colors. The trackpad is large with haptic feedback and an aluminum palm rest. “The whole experience is similar to using a MacBook. And Pencil Pro takes the pencil experience to a whole new level.

The body of the pen has a new sensor that allows you to tighten it. It provides haptic motor precision feedback and can be used to open menus. Likewise, there's a gyroscope that helps keep the pencil more in control. It magnetically charges Find My, Pairs, Stores, and the edges of the iPad Pro.

The Apple Pencil Pro is available for USD $129, and the Magic Keyboard retails for $349.

The folks from Cupertino are starting by offering the most powerful tablets for demanding jobs: the iPad Pro.

OLED display for the first time up to 1000 nits full screen brightness, maximum HDR 1600 nits. The Pro models are available in silver and space black.

“A single OLED panel doesn't produce enough brightness, so we've developed a next-generation display that uses two panels and combines light from both to deliver stunning images,” the company said.

It comes in two sizes, 11 inches with a thickness of 5.3 mm and 13 inches with a thickness of 5.1 mm. This makes it the company's thinnest model with a thickness of 5.1 mm.

Along with the new iPads, Apple introduced completely new versions of Final Cut Pro and Logic Pro, a live multi-camera that allows you to record multiple takes to create audiovisual shoots with the iPad and iPhone. Live Multicom makes previewing easy by connecting up to 4 cameras simultaneously in one place.

The 11-inch iPad Pro will sell for $999, while the 13-inch model will cost $1,299. Storage starts at 256GB. The Apple Pencil Pro is $129, and the Magic Keyboard is $299/$349.

The new iPad Pro steps up from the M2 to the M4. This is a huge improvement in performance. It's also highly energy efficient, which is essential for delivering incredible performance in a super slim device.

The M4 is up to 50% faster when it comes to CPU performance, and 4x faster in professional rendering compared to the M2.

The iPad Pro's Neural Engine is Apple's most powerful to date, capable of performing 38 trillion operations per second. A11 Bionic is 60 times faster than Apple's first neural engine.

The first line of new models is the iPad Air, with two new sizes. 11 inches and 13 inches respectively. The positioning of the camera is designed for a better user experience, especially in video conferencing.

The new Air models will come in four colors – Blue, Purple, Starlight and Space Grey.

The tablets will have an M2 chip, 50% faster and with some functions powered by artificial intelligence models.

Prices start at USD $599 for the 11-inch model and $799 for the 13-inch model.

Tim Cook opens the event by talking about the Apple Vision Pro and a new partnership with automotive giant Porsche. Likewise, it recaps the launch of the new MacBook with the M3 chip that was unveiled in March.

“Good morning. Welcome to Apple Park, we're in for a big day of announcements, all about the iPad,” Cook said.

👽👽👽 Are you already up to date with the latest news? Technology? We invite you to visit our section in El Espectador.