IKEA presents its Dial (h) ogar project, a unique space for conversation about sustainability

IKEA presents its Dial (h) ogar project, a space for consultation and conversation with clients, employees, suppliers and other audiences. By listening to them, you seek to detect relevant aspects of sustainability for the different audiences of the company and thus align it with the IKEA strategy in Spain.

The objective of this project is to continue making commitments that respond to the real needs of the people impacted by the IKEA business and for this a Diál space (h) ogo in which to listen and exchange information with the company’s target audiences.

IKEA’s commitment to sustainability has been inherent in its business model since its inception, and proof of this commitment is its People and Planet Strategy. The company, which announced last week the investment of 4 billion euros in the global transition towards a future with renewable energies, will land this strategy in Spain with the collaboration of almost 11,000 participants in its 1st Materiality Study, which is now starting its second stage.

Luisa Alli, Director of Communication at IKEA in Spain explain what “We want to Dial (H) ogar because at IKEA we believe that the planet is not a place but the home we all share. And in view of the threats posed by both climate change and the growing inequality accentuated by the pandemic, this home we share needs us more than ever. We all deserve a true home and this exercise is one more step towards achieving it.“.

In the first phase of the IKEA Materiality Study in Spain, information was collected from 10,902 people who have stood out as the most relevant issues in terms of sustainability: reconciliation of personal and work life; safety, health and well-being in the workplace; adequate wages and fair career opportunities; gender equality and non-discrimination; and good working environment. In the environmental field, the responsible consumption of raw materials, the reduction of waste and energy efficiency stand out as key aspects for these audiences.

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