Lionel MessiThe king of the last World Cup and one of the greatest icons of world football, will appear in an advertisement Michelob Ultra when Super Bowl LVIIIThe popular American beer brand revealed this Thursday.
A preview of what will be a 60-second ad shows Messi ordering a beer as he enters a beachside bar. The football player's reaction when the beer stops flowing from the tap is also shown.
This will be the first time Leo will appear in a commercial during the Super Bowl, which will increase Argentina's advertising impact in the US and the rest of the world, and will showcase Argentina's global reach. Star.
According to the information provided, it is 'The Hollywood Reporter'Chain CBS And First of allResponsible for the official broadcast of the popular NFL event in Las Vegas on February 11, They are asking $7 million for a 30 second ad.
This number seems crazy, but it's reasonable when you take into account that this year's Super Bowl is traditionally a winner-take-all event. Baltimore Ravens vs Kansas City Chiefs And San Francisco 49ers vs Detroit Lions, which will star in the conference finals this Sunday, has the largest audience. For example, last year 115 million people watched on television and around 10 million people watched via streaming platforms.
That's why in previous years, well-known Hollywood personalities like Bradley Cooper, who starred in a T-Mobile ad with his mother OR Sylvester Stallone, Its number was used to promote the Paramount Global+ streaming service.
“The greatest of all time, Lionel Messi and we are incredibly excited to start the year with a bang on the Super Bowl stage.” Ricardo Marquez, vice president of marketing for Michelob Ultra, commented in an interview with The Associated Press.
“Messi needs no introduction. The power and impact he has had in the soccer world with his arrival in Miami makes it clear to us that he is now a cultural icon,” Marquez added.
This will allow Messi to take over the rest of the football. He will share the bill, for example, with American singer Usher, who is in charge of hosting the popular halftime show. This will be the 45-year-old artist's second appearance at the event, having previously performed at Super Bowl XLV with Black Eyed Peas.
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