Madrid, 10 (European Press)
El Corte Inglés has been installed at Mad Cool, the music festival that takes place in Madrid from Wednesday to Saturday, with Motel New, a space in which brands such as Nike or L'Oreal have created different experiences to get closer to those who attend this event, the statement said.
Specifically, the Motel New has four rooms featuring Converse, Nike, L'Oréal and Green Coast. Those who come to the space will find a Converse-themed reception and a pre-party space designed by Nike, where visitors will be able to receive gifts and stand in the space prepared by the brand to commemorate their visit.
While L'Oréal has set up a “beauty” room where it has installed dressing tables so that visitors can enjoy a full festive “look” experience at the hands of professional makeup artists, in addition to perfuming themselves with selected fragrances, since then brands such as YSL, Armani, Kiehl's, Biotherm, Ralph Lauren, It Cosmetics, Urban Decay, Mugler, Prada and Lancôme will be present.
Green Coast, the brand of El Corte Inglés, shines in the fourth space as a dressing room that will have a “Glam Cam” to immortalize the visit in a 360 degree event, where music and fashion that unite generations complement each other.
In this way, the Spanish distribution giant, with this action designed by New, which is not a new brand, seeks to get closer to Generation Z.
