Mexico City.- El Chao del Ocho will return to the screen to star alongside Eugenio Derpes at the start of the new “Latino Como Do” campaign.
During the Dishlatino ad, titled Íconos, El Chao’s character is seen leaving a television station to talk to a Mexican actor.
“This project with Eugenio and El Chao gave us Latinos a unique opportunity to express their pride in the progress we have made and the contributions we have all made,” said Alfredo Rodriguez, Vice President of the Latin Center for Excellence at Dish Network. .
With deepfake technology, DishLATINO is a technique that uses artificial intelligence to transform a person’s face and change facial features, transforming an actor’s face into Roberto Gomez Polonos’ face.
To carry out this campaign, the group worked together to use the image of Cesprito El Chao in its advertising and commercials.
“I wonder how technology can reconnect the two symbols of our culture. My father was very fond of Eugenio’s courage to do new things, and that was reflected in the letter he wrote to him,” said producer and CEO Roberto Gomez Fernandez. Of Grubo Cesprito.
The ad will be launched within the framework of the qualifying match between Mexico and the United States for the Qatar 2022 FIFA World Cup.