- BBC News World
She often wears the same clothes: dark glasses, a hat covering her forehead, sports clothes, and sometimes her nails are painted black. It seems that Bizarrap wants to go unnoticed in life, although this is not a marketing ploy, given the global fame it enjoys.
The 24-year-old producer and DJ Argentina is the most listened to in the world on the Spotify platform in 2022 (peaked at number 49 worldwide) and has become a benchmark for urban music.
His story is like that of many engineering artists, Hip hop And reggaeton: a “kid” from the neighborhood, self-taught and with his own resources, he was initially ignored by the press and now admired by many.
And while it reads like an autobiography over and over again, it certainly doesn’t detract from his accomplishments. There are their famous collaborations and numbers.
She has more than 16 million subscribers on YouTube, songs by Residente, Natty Peluso, Nicky Jam and Nicky Nicole, and some videos amassing more than 300 million views.
It is unusual He doesn’t sing, he “tracks”. And yet, his name resonates with his colleagues.
“Stay”, a song he released with the Spanish rapper in July last year Quevedo, became the song of the summer in many Spanish-speaking countries, occupying the top spots in countries such as Portugal and Italy, as well as Uruguay and Paraguay. Additionally, it topped Billboard’s Worldwide 200 Songs chart and was the seventh most streamed song worldwide on Spotify in 2022.
Now the Argentine has created a sensation again with the long-awaited song with the Colombian ShakiraOpens this Wednesday.
With Pisarap’s creativity, everyone expects the song to be a hit attacked. After all, they invite people from the province of Buenos Aires because of the “success formula” developed by the native of Buenos Aires.
Gonzalo Julián Conte was born in the small town of Ramos Mejia, and he initially posted videos of fights. FreestyleImprovisational rap competitions are growing in his country and other parts of Latin America and Spain.
But then, in 2018, in a studio in his home, Pisa, as he is known, began to create. beats and collaborate with freestyle rappers on what he called BZRP freestyle session. The virality of these products led him to a new idea: the BZRP Music Session.
It’s a simple proposition, he composes and invites an artist to write the song. The videos, though well thought out, are made without much production behind it.
“At first I edited rap battle videos. But when I started Sessions, visits increased. And Nicky Nicole’s Everything Blasted: It’s the most listened to in Argentina. I looked at the top 200 songs on Spotify and there were 11 of mine. I inquired and found no precedent. There I said to myself: ‘Well, that’s it, I have to dedicate myself completely to this,’ he commented to El País newspaper a few months ago.
Pisa said Sessions They are done in full cooperation. First, he talks to the artist, listens to his interests and his proposals for current music, and suggests what kind of song to make: electronic, rap or something moved with a tempo.
“I like to work simultaneously with the artist who comes to the studio, I’m not the one who prepares it. ft Before. I want to talk, see what situation he is in. Then I give my vision and say: ‘I think you should do this kind of song with me,'” he told Forbes of his creative process.
Improvisation is also the reason for the success of his songs. And the letters keep changing until the end of time.
The song with Quevedo says it was written in one night. The I knowYesZion 51With Puerto Rican West Indian villainOne of his most streamed songs on Spotify with over 180 million views, it was mostly written at the time it was recorded.
Producers as artists
Bizarrap is recognized for more than just his musical talent. Billboard magazine, which dedicated a cover to him in November 2020, identified him as a musical genius. Marketing.
Part of his success is the mystique he creates with his image, the collaborations that enhance any of his endeavors, and the way he uses social networks, where he spends a lot of time anticipating his videos.
He himself accepted it in an interview with the magazine.
“A concept like Bizarrap is a brand. How to reach a bigger audience and make more people listen, conceptually, it’s marketing. I still had a year to finish my degree, but seeing my path in music growing, I decided. Take a break and learn what I already know. Use it in my project,” he said.
As he said, he studied marketing and, in fact, worked for Warner Productions for two years.
But in addition, unlike what happens in pop and singers, today’s producers recognized by the public and singers, especially in the urban genre, he is responsible for creating a new type of “artists”. In rock, the minds behind the hits are mostly unknown genres.
“Bizarrap is the first breed of new artist in Argentine popular music. The star producer is a man who was empty until Pisa decided that his voice and face would remain a mystery, but his work would be occupied from the restrictions. To position himself as the center of the scene and the main author”, in a note a few weeks ago. Clarin says.
He, for his part, asserts that fame comes from his shyness, as paradoxical as it may seem.
“I want to put the artist in front of me, even his name appears in front of mine. I don’t know, I think from my position as a producer I can show the artist his face, however, I can have my leading role. I think. It’s from my shyness, from my personality. Something that came from,” he told Forbes.
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