In line with his philosophy of living life in a different way, Atletico Madrid bets on Tanqueray 0.0% As an alternative to breaking with the established club, which is one of the distinctive pillars of the Rojiblanco Club. In this way, both brands are proud to share values such as passion, design and excellence in their specialties. But if there is something that distinguishes both, it is the challenge faced by the agreements and their innovative spirit.
“We are delighted to collaborate with FC Atlético Madrid for the 2023-2024 season,” comments Ursula Mejía Melgar, Diageo Marketing Director for Southern Europe. “Tanqueray 0.0% is a brand that embraces innovation and tradition, values that are also fundamental to the history of Atletico Madrid. We both understand the importance of perseverance and the constant search for excellence by challenging the status quo. The team at Atletico Madrid has given us a warm welcome and we are very excited about all the opportunities this presents.” cooperation.
For his part, Enrique Cerezo, President of Atletico Madrid, was very satisfied when concluding this alliance: “We are pleased to welcome Tanqueray 0.0% to our large family of sponsors and collaborators. The brand shares our core values and we thank you for the trust you have placed in our club by signing this Alliance. He added: “We are sure that together we will share and enjoy the new successes of our team in a season that looks exciting and exciting.”
“Our dreams begin with a 0-0 draw.”
Under this premise, Tanqueray 0.0 aspires to become the preferred choice for fans looking for an alternative to conventions. thus The Civitas Metropolitano stadium will have different bars, where, in addition to the usual, spectators will be able to enjoy cocktails, mojitos, gin and tonics.All of them without alcohol, something so far unimaginable on a football field. Likewise, on one of the stands, located at the northern end of the stadium, a branded bar will be created where fans will be able to toast their team’s successes with different 0.0.0s. This collaboration opens up a world of possibilities for both Atlético Madrid and its fans, who will henceforth be able to enjoy matches in a different way.