Amazon brings Push of the Palm to Whole Foods

  • Amazon will implement Palm Push technology in all Whole Foods stores in the US by the end of 2023.
  • Amazon One is already in more than 200 stores and will expand to 500 stores.
  • With over 3 million registered customers, it simplifies the shopping experience and checkout process.

Amazon is taking a big step into the world of payment methods by announcing Thursday, July 20, its new plan to implement palm-to-palm payment technology in all Whole Foods stores in the United States by the end of 2023.

Using a biometric technology called Amazon One, all Whole Foods customers will be able to enter and pay for their purchases simply by placing their palm on the scanning device located at the checkout.

consumer’s hand Previously, it was associated with a credit card.

The company rolled out the technology in Go Cashierless stores before the pandemic, and then began integrating it into Whole Foods supermarkets.

Currently, Amazon One is in more than 200 Whole Foods stores and The company plans to expand to 500 locations across the United States in the next six months.

Whole Foods: Pay 100% with the palm of your hand

The demand for technology has taken everyone by surprise: Amazon One has 3 million registered customers.

It’s not just hitting Go stores, Amazon has expanded its reach through agreements with other companies, such as points of sale located at airports, entrances to sports stadiums and concert halls.

until Panera breadThe cafeteria and bakery chain has begun testing Amazon One in some of its stores, the post says CNBC.

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Another example: on the baseball field course fieldIn Denver, fans can buy beer using this technology.

Implementing palm-to-hand payment technology is one of Amazon’s strategies to improve the customer experience and simplify the buying process in its organizations.

By pairing the palm of your hand with a credit card, Users can quickly make payments simply by waving their hand over the scanner.

Amazon’s commitment to technology in physical procurement has also extended to other companies through its cloud division, Amazon Web Services.

The company sought to conclude agreements with various companies and sectors to expand the use of payment and palm scanning solutions.

History of Amazon Go and Amazon One

Amazon Go debuted in Seattle in January 2018 with the opening of its first test store.

The promise was simple: a shopping experience without cashiers or waiting lines.

Customers only need the Amazon Go app on their mobile phone to enter.

The technology relies on cameras, sensors, and machine learning. The “Just Walk Out” system records items that customers take off the shelves and automatically adds them to their virtual cart.

Once customers leave the store, they are charged through their Amazon account by linking the palm register to the credit card.

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Myrtle Frost

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