Elias Navarro, better known as “El Niño del Oxxo”, continues to garner the notoriety that he earned after his video as a fraudulent cashier at the popular store went viral.
Previously, Elias, 12, said that after his video of selling condoms was posted on the networks, Oxxo executives called him to ask him not to record the videos at their facility, but that instead of being a negative thing, the ban appeared to be It was a good thing for him, as he’s now an ambassador for Burger King in Costa Rica.
So the minor, who is originally from Tijuana, Baja California, is already showing up on social media in that country making the gesture that made him famous, along with the message, “Hey … do something” hmm. “
Additionally, they also shared a video in which Ilyas appears as cashier again, but from the Burger King branch.
In addition to this, he is also starring in a video that the network shared on TikTok.
This new move for Elias, who previously admitted to Youtuber Yulay that he dreams of becoming a popular content creator, was celebrated on social networks with memes in which users mocked the Oxxo series to miss a great opportunity to advertise.
Although there have been other memes that have been compared to Bart Simpson, for his famous phrase “I have not gone,” or his theories that may be familiar with the first viral phenomenon that occurred in Mexico.
The truth is that the hamburger chain is benefiting from so-called influencer marketing, which has seen a huge boom since the epidemic began. Girardo Sordo, CEO of BrandMe, explained to Expansión why this happened, “In the face of this reality, where activation cannot be face-to-face, brands have found that the opportunity to keep up with developments is through digital platforms. In this way, they found that influencers are allies. Great for conveying authentic and sensitive messages that help consumers. “
“Brands need to create authoritative entertainment content that generates awareness. Influencers, at this moment, are the ideal actors to speak to the audience in a direct and accurate way, but without intending to sell,” Pedro Garacino, director of Be Influencers Mexico, also told the media.