“To help people make a more informed decision (whether or not to pursue an advertising goal), we also place our own notice with Apple, which does not provide any context regarding the benefits of personalized advertising,” Dan Levy said. Chairman of the Product Promotion Committee.
Apple’s latest iOS operating system update, scheduled for this year, requires app publishers to ask users for permission to track them.
The social media company Apple has been attacked, accusing Apple of harming small businesses, and the AFP report of new transparency measures in the collection of personal data.
This is the heart of its business model and the heart of many utility publishers: their services are free, but they are paid for by selling targeted (and anonymized) advertising space.
“Apple’s new rules for iOS 14 (mobile operating system) will have a negative impact on many small businesses. We are all struggling to float on the free internet that we have relied on more than ever.” Dan Levy, Facebook’s vice president of advertising and business, wrote in a blog post.
Mark Zuckerberg’s team ran a full – page ad for several major American dailies, including the New York Times, the Washington Post and the Wall Street Journal, and placed a website online that collects evidence from small retailers.
Apple’s new endorsement window “suggests that we have to choose between personalized advertising and data privacy, in fact we can offer both, and we already do,” Don Levy emphasizes.
“If you accept the request of Facebook and Instagram, the ads you see on these apps will not change. If you refuse, you will see more ads, but they will be less relevant to you. Approving will not cause Facebook to collect new types of data,” he explains.
An Apple spokesman said on Monday that Apple had already invited publishers to explain in the approval window why they wanted to collect data.