Located in Londrina-Paraná (Brazil), the new Folio Concept Store is a commercial space created by and for Archi.lab, where you can find furniture and home accessories created according to the concept of originality and functionality. A store where you can experiment and allow yourself to immerse yourself in the feelings of its design.
Based on contemporary lifestyle and the concept of living with Private identitythe home product and furniture design line Folio, and its new store, were born Folio concept store In Londrina-Paraná, Brazil.
Both the brand and its new commercial space are the result of the work of architects Mayra Rossi and Karen Felix, founders and leaders of the Brazilian architecture and design studio. Archi.lab.
The architecture firm Archi.lab stands out for its creativity Spaces built on experiences, It translates the identity of the brand or client to embody it in architecture, interior design, furniture or objects.
Store concept invoice It brings a new way to communicate with the audience. Through a Dynamic sales experiencethe store design allows immersion in the products through suggested scenarios that remain in the minds of consumers and their daily lives, emphasizing the purpose of the design: the real. Contact with the user. As the designers explain: “The decision to purchase does not come only from the product, in our proposal we recreate the environments in which we want customers to feel at home.”
during Neutral, natural colours, innovative materials and textures and minimalist space It allows each product to show its uniqueness. Neutral color tones are achieved and a white on white concept is applied to all structural elements of the store Improves Different finishes, colors and tones of materials for furniture and decorative objects.
In the main focus of the exhibition: A Spiral staircase Sculpted from metal, it connects the ground floor to the upper floor and enhances the concept of integration, fluidity and sensory experience.
A hollow white metal element was added to provide support for the shelves upstairs while allowing entry Natural light To space. Hollow element panels work Spatial determinantsWhile creating a backdrop for exposed furniture. The materials used in these items refer to the finishes and raw materials used in Folio’s exclusive designs.
As a final touch, specific plants were spread throughout the showroom, achieving a Warm and welcoming atmosphere.
Image for Isabella Mayer
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