Charoen Pokphand Foods Public Company Limited (CPF) has used THAIFEX – Anuga Asia 2026 to reinforce Thailand’s growing role as a regional centre for food innovation, unveiling a range of new products and consumer-focused developments aimed at international markets.
The Bangkok-based agro-industrial and food company is presenting its latest portfolio under the theme “Food Innovation for Wellness”, with a focus on convenience, nutrition, sustainability, and food safety. The showcase forms part of the company’s broader strategy to strengthen its position in global food markets while responding to shifting consumer demand across Europe, North America, the Middle East, and Asia.
CPF said the exhibition demonstrates how Thai food expertise, advanced manufacturing capabilities, research and development investment, and international partnerships are helping the company deliver products tailored to modern consumer preferences.
The company’s participation at THAIFEX – Anuga Asia 2026 comes at a time when food manufacturers worldwide are under increasing pressure to deliver healthier and more sustainable products, while also maintaining affordability and supply chain resilience. Demand for ready-to-eat meals and premium convenience food has continued to rise in several international markets, driven by changing lifestyles and growing interest in wellness-oriented products.
Focus on Consumer Demand and Product Innovation
CPF’s exhibition stand features a broad selection of ready-to-eat meals, premium protein products, and convenience foods developed for both retail and food-service channels. The company is also showcasing a number of internationally recognised menu innovations from its portfolio of brands, including Authentic Asia, CP Uoriki, CP Nippon, and Thai Cube.
Among the highlighted products are innovations influenced by CPF’s experience developing Thai-style chicken with basil sauce designed to meet space-grade food safety requirements. The company said the development process contributed to higher standards in food safety and quality assurance across parts of its product range.
The event also marks the promotion of the recently launched CP Nippon brand, which forms part of CPF’s efforts to diversify its international offering and respond to demand for Asian-inspired convenience foods in overseas markets.
Prasit Boondoungprasert, Chief Executive Officer of CPF, said the company’s strategy is centred on aligning product development with evolving consumer expectations around health, convenience, and responsible production.
“Consumers around the world are looking for food that is not only safe and delicious, but also convenient, nutritious, and responsibly produced. At CPF, we believe food plays an important role in people’s everyday lives. We are committed to understanding consumers and business partners in every market and continuously developing innovative food solutions that deliver better experiences, support wellbeing, and meet the evolving needs of consumers worldwide.”
CPF said its international operations and local market expertise have enabled the company to adapt products to regional preferences while maintaining consistent production and food safety standards. The business also highlighted the role of technology and innovation in improving manufacturing efficiency and supporting more sustainable food systems.
Industry analysts have noted that large food producers are increasingly investing in research-led product development as competition intensifies across the global convenience food sector. Consumer expectations around traceability, sustainability, and nutritional value are also reshaping product strategies for major food companies operating across international markets.
THAIFEX – Anuga Asia remains one of the region’s largest food and beverage trade exhibitions, attracting manufacturers, suppliers, distributors, and retail buyers from across the world. The event serves as a key platform for companies seeking to expand export opportunities and strengthen international partnerships within the food industry.
CPF said visitors, business partners, and customers attending the exhibition can explore its latest innovations at booths 1-RR01 and 1-RR15 in Challenger Hall 1 throughout the event.
The company added that its latest showcase reflects a longer-term ambition to position Thailand as a leading hub for food innovation and value-added food production, supported by investment in technology, product development, and international collaboration.
