Beauty and Fashion Brands Announce Major Black Friday and Cyber Monday Promotions

A wide selection of beauty and personal-care brands are launching extensive Black Friday and Cyber Monday promotions, aiming to capture strong consumer interest during one of the busiest retail weeks of the year. The deals span scalp-care, clean beauty and affordable personal care, with brands positioning their offers to maximise visibility across the extended sales period.

Antidot Pro, a scalp-care specialist focused on preventative and irritation-soothing formulas, is introducing a multi-stage promotional schedule. The brand begins with an Early Access Sale on 26 November offering 20% off sitewide with the code BF20. Its primary Black Friday event on 28 November increases the discount to 30% with the code BF30. A Weekend Sale on 30 November returns the offer to 20% using the same early-access code, before concluding with a 30% Cyber Monday discount on 1 December using CYBER30.

Clean beauty brand Petal Fresh is running a prolonged Black Friday sale from 22–30 November, offering 25% off sitewide automatically at checkout, along with a complimentary mini body wash. Its Cyber Monday promotion runs from 1–2 December, offering 20% off with the gift continuing. Known for accessible, plant-based formulations, the company’s strategy focuses on value-driven incentives designed to encourage product trial and bundling.

Similarly, personal-care label Be Care Love is offering 25% off sitewide from 22–30 November as part of its Black Friday campaign, with discounts applied automatically and a free mini body wash included. Its Cyber Monday sale, running 1–2 December, shifts to 20% off while maintaining the same free gift. The brand has positioned the promotion exclusively on its website, reinforcing its direct-to-consumer approach.

Fashion Brands Extend Seasonal Deals to Capture Demand

In fashion, sustainable footwear brand R0AM has activated one of the most expansive promotions among the brands featured. Its “Thankful For You” sale is live now and runs through to 26 December, offering between 40% and 60% off more than 150 styles. Free shipping is included across all orders. With its focus on fashion-forward designs made from low-impact materials and recycled components, R0AM’s extended sale is designed to support both peak holiday shopping and post-Christmas demand.

Circular fashion retailer Project ReWear is also delivering significant markdowns, with a Black Friday and Cyber Monday promotion running from 27 November to 1 December. The brand is offering 50% off sitewide and free shipping on orders of $99 or more, a discount level among the highest in the current seasonal market. The company’s commitment to reuse and circularity aligns the promotion with growing consumer interest in sustainable apparel, even during high-consumption periods.

Retailers Prepare for Strong Consumer Participation

Industry analysts expect heightened consumer engagement during this year’s Black Friday and Cyber Monday period, despite broader economic pressures. Retailers have increasingly shifted toward extended promotional windows—such as R0AM’s month-long campaign and the early launches by Petal Fresh and Be Care Love—in an effort to spread demand, reduce fulfilment strain and encourage more consistent online traffic throughout the holiday season.

Within the beauty and fashion categories, these promotional strategies are becoming essential competitive tools. Automatic discounts, bundled gifts and extended timeframes are being deployed to attract new customers while retaining existing ones, positioning brands for strong fourth-quarter performance.

As more retailers announce seasonal discounts, the market is expected to grow increasingly competitive. However, the brands highlighted here represent early, aggressive and strategically structured entries into the holiday sales period, aimed at securing consumer attention during a crucial moment in the retail calendar.